Integrated Marketing Programs

Marketing Success Through PSQH Integrated Programs

The most powerful and successful marketing programs are integrated to deliver consistent and relevant information to your prospects throughout their buying cycle across numerous channels. Patient Safety & Quality Healthcare expands your reach and marketing success by delivering your message on a daily, weekly and monthly basis across the multiple mediums that your best prospects are using to access information. Your visibility is enhanced through print advertising in PSQH magazine, online advertising, sponsorships and lead generation programs on www.PSQH.com and digital marketing through the E-News Alert. PSQH Integrated Marketing Programs create more energized engagement with prospects to:

  • Develop More ROI for Your Marketing Program
  • Increase Lead Generation
  • Promote Brand Awareness for Your Company
  • Create Thought Leadership Position in the Industry
  • Increased Traffic to Your Website
  • Expand Lead Nurturing Programs
  • Increased Sales

The value of an integrated marketing program is the ability to provide timely and consistent information in print and online to connect with and engage potential clients and buyers. An integrated marketing program will keep your company in front of prospects when it is time to select a product or service. Your company will become a trusted source of industry and product information for thousands of executives.

PSQH will develop a customized integrated marketing program for you that will align your marketing goals and the best mediums to present this message to the PSQH community.

The online focal point for your customized integrated marketing program is exposure on the PSQH website. Every day healthcare, hospital and medical executives come to www.
PSQH.com for the latest industry news, trends, research and medical product/equipment information. Each month more than 15, 000 unique visitors tour the pages at www.PSQH.com. Over the last six months more than150,000 PSQH web pages have been viewed.

Online Advertising

Online advertising is an affordable way to build your brand and target healthcare decision-makers on a daily basis. You can promote your company in a number of ad formats including:

  1
Month
3
Months
6
Months
9
Months
12
Months
Leaderboard
728 x 90 pixels
$1,465 $1,289 $1,134 $998 $878
Banner
468 x 60 pixels
$1,181 $1,040 $915 $894 $708
Square
240 x 240 pixels
$1,239 $1,090 $959 $938 $743
ALL RATES ARE PER MONTH / RUN-OF-SITE (except for In-page Square ads)
  • Web site advertisements should be supplied as GIF, animated GIF, JPEG or SWF (Flash) files.
  • File size should not exceed 30K.


eNews Alert - Newsletter

Each month Patient Safety & Quality Healthcare delivers an bi-monthly eNewsletter to 5,000 opt-in subscribers. Each PSQH eNews Alert issue features the latest industry news, trends, research reports and product news. Your advertisement on the PSQH E-News Alert is linked to your website for immediate response from executives who want to know more about your companies and products.

  Leaderboard
728 x 90
pixels
Top Banner
468 x 60 pixels
Side Banner
120 x 240 pixels
Side Button
120 x 90 pixels
Side Button
120 x 60 pixels
1x $750 $626 $492 $246 $163
3x $638 $532 $418 $209 $139
6x $542 $452 $355 $178 $119
9x $461 $384
$302
$151 $101
12x $392 $326 $257 $128 $86
  • Artwork should be supplied as GIF, animated GIF or JPG (PSQH cannot guarantee that SWF-Flash files will be viewable in most email programs).
  • File size should not exceed 30 kb.
  • Submit files to Patton McGinley at This email address is being protected from spambots. You need JavaScript enabled to view it. .
    **Copy your sales rep on the email.

Additional Online Opportunities

PSQH Digital Edition

Each issue of Patient Safety & Quality Healthcare is distributed in an interactive digital format. Many readers prefer the digital format, which allows them to flip the pages of Patient Safety & Quality Healthcare on their computer or mobile reading device. The digital version features all of the editorial and advertising from the print version. Additionally the digital version of PSQH features links and other interactive features

PSQH eBlasts — $1,000

PSQH can deliver your marketing message on an exclusive basis to our opt-in email subscription list through our eBlast program. You provide your copy in a HTML format and we will blast your message out to our subscribers on a specific date of your choosing. The subscriber response to PSQH eBlasts has been substantial and offers an almost immediate source of new business lead generation.

PSQH Online Video — $500 per month

PSQH added a video channel to our website offerings in 2011. Web visitors can now view educational videos, product demonstrations, case studies and corporate profile videos on demand at www.psqh.com. Your video will be available 24-7 on portable devices and personal computers. This is a great opportunity to provide education and thought leadership to interested prospects. Video has become an important marketing channel for most b2b advertisers.

Webinars $7,500

Webinars are one of the best lead generation programs. Your webbased audience can watch your presentation from the comfort of their office or on any portable media player. PSQH offers you a turnkey solution for the promotion of your event, the production and moderation of the webinar presentation and all the technical support you need to make your webinar a success. You choose the topic of the presentation and select the presentation participants/industry experts who will participate in the presentation.

Your webinar presentation will be aggressively promoted in Patient Safety & Quality Healthcare magazine, the PSQH website and PSQH eNews Alert.

PSQH CAN HELP YOU BUILD YOUR WEBINAR AUDIENCE
Many companies produce their own webinars and promote attendance
mainly to their own customer and prospect lists. PSQH can help you
increase the attendance at future webinars and deliver content from
past webinars to a new and interested audience. Your webinar will be
posted to the webinar Section of the PSQH website and aggressively
promoted through PSQH online channels and social networks. We
will provide you with a customized landing page that will give you
demographic information on all prospects viewing your webinar.

The PSQH webinar promotion program includes:

  • Half-page print ad in two issues of PSQH
  • Your webinar archived on PSQH.com for six months
  • Advertising in two issues of PSQH eNews Alert
  • Two promotional e-blasts
  • Promotional mentions on LinkedIn, Twitter and Facebook

Healthcare Company Profiles $500 per month

Your company and products can be featured on PSQH.com in the Company Profile section. A Company Profile is a full page description of your company, top executives and features and benefits of your patient safety healthcare products and services. Your Company Profile can be downloaded by potential prospects, or they can view the profile directly on our website. You provide the Company Profile copy and photographs and PSQH will design
the page and post it to PSQH.com.

White Papers/Case Studies Marketing Program $875 per month

Publish Your White Paper On Leading Industry Website
Your white paper will be posted to www.psqh.com and published under the White Paper Tab. PSQH will design a customized download form to collect demographic information on your prospects. Each week you will receive an activity report with contact information on website visitors who downloaded your white paper.

Interactive Promotion Program
Your white paper will be featured in promotion on the home page of www.psqh.com with a special alert box and white paper ads that rotate throughout the website. Each month PSQH will send out an eBlast promoting white papers available on www.psqh.com. Your white paper will be showcased and interactively linked to encourage white paper downloads. Your white paper will also be promoted monthly with a 250x250 pixel ad on PSQH eNews Alert email newsletter.

PSQH Healthcare Topic Channels $500 per month

Visitors to PSQH.com are frequently searching for detailed information
on a specific topic. To guide them to the information they need we have
aggregated industry news, research, product news and articles from Patient
Safety & Quality Healthcare and www.psqh.com in one location PSQH
Healthcare Topic Channel. If your company is involved in one of these
specific areas you can enhance your leadership position by becoming an
exclusive sponsor of your area of expertise. The following topic areas will be
featured with their own PSQH Healthcare Channel:

• Medication Safety
• Patient Falls
• Patient Safety Culture
• Hand Hygiene
• Simulation Training
• Barcoding/RFID
• Patient Identification
• Quality Improvement
• Risk Management
• Infection Control
• Healthcare IT
• Healthcare Analytics
• Other Topics Available

As the Exclusive Advertiser of your Topic Page, you receive a 728x90 Leaderboard
banner at the top of the page, and a 120x600 pixel skyscraper banner on the left
side of the page. A company profile or case study will be featured, including images
and contact information. No other ads will appear on your specific Topic Pages.


Integrated Marketing Sponsorships


  • Patient Safety & Quality Healthcare magazine — Full page spread ad in each issue
  • Patient Safety & Quality Healthcare Digital magazine — Full page spread ad in each issue
  • www.PSQH.com — In page rectangle advertisement for 12 months
  • White Papers — Up to Five White Papers featured on www.PSQH.com for 12 months
  • Webinars — PSQH will produce two Webinars for Gold Sponsors
  • PSQH eNews Alert — Gold Sponsors will receive premium ad placement in six PSQH eNews Alert Newsletters

Total value is $76,542

Special Gold Sponsorship Price only $50,000


  • Patient Safety & Quality Healthcare magazine — Full page ad in each issue
  • Patient Safety & Quality Healthcare Digital magazine — Full page ad in each issue
  • www.PSQH.com — Side banner advertisement for 12 months
  • White Papers — Up to three White Papers to be featured on www.PSQH.com for 12 months
  • Webinars — PSQH will produce one Webinar for Silver Sponsors
  • PSQH eNews Alert — Silver Sponsors will receive premium ad placement in six issues of PSQH eNews Alert

Total Number of Impressions is  441,000
Total value is $51,204

Special Silver Sponsorship Price is only $35,000
Cost Per Impression $.08

  • Patient Safety & Quality Healthcare magazine — Full page ad in three issues
  • Patient Safety & Quality Healthcare digital magazine — Full page ad in three issues
  • www.PSQH.com — Side banner advertisement for 12 months
  • White Papers — Two White Papers to be featured on www.PSQH.com for 12 months
  • Webinars — PSQH will produce one Webinar for Bronze Sponsors
  • PSQH eNews Alert — Bronze Sponsors will receive premium ad placement in six issues of PSQH eNews Alert

Total value is $35,943

Special Bronze Sponsorship Price is only $15,000

Custom Integrated Marketing Programs

Your Patient Safety & Quality Healthcare Account executive can help you create a customized integrated marketing program that is targeted to your specific needs and goals. For more information please call your Patient Safety & Quality Healthcare Executive today.

PSQH CAREER CENTER

SPONSORS

ABQAURP American Society for Quality American Society for Quality Healthcare Division Consumers Advancing Patient Safety
EMPSF Institute for Safe Medical Practices
           
Medically Induced Trauma Support Services (MITSS) Medication Safety Officers Society NPSF Partnership for Patient Safety Society to Improve Diagnosis in Medicine