|
The most powerful and successful marketing programs are integrated to deliver consistent and relevant information to your prospects throughout their buying cycle across numerous channels. Patient Safety & Quality Healthcare expands your reach and marketing success by delivering your message on a daily, weekly and monthly basis across the multiple mediums that your best prospects are using to access information. Your visibility is enhanced through print advertising in PSQH magazine, online advertising, sponsorships and lead generation programs on www.PSQH.com and digital marketing through the E-News Alert. PSQH Integrated Marketing Programs create more energized engagement with prospects to:
- Develop More ROI for Your Marketing Program
- Increase Lead Generation
- Promote Brand Awareness for Your Company
- Create Thought Leadership Position in the Industry
- Increased Traffic to Your Website
- Expand Lead Nurturing Programs
- Increased Sales
The value of an integrated marketing program is the ability to provide timely and consistent information in print and online to connect with and engage potential clients and buyers. An integrated marketing program will keep your company in front of prospects when it is time to select a product or service. Your company will become a trusted source of industry and product information for thousands of executives.
PSQH will develop a customized integrated marketing program for you that will align your marketing goals and the best mediums to present this message to the PSQH community.
The online focal point for your customized integrated marketing program is exposure on the PSQH website. Every day healthcare, hospital and medical executives come to www.PSQH.com for the latest industry news, trends, research and medical product/equipment information. Each month more than 15, 000 unique visitors tour the pages at www.PSQH.com. Over the last six months more than150,000 PSQH web pages have been viewed.
Online Advertising
Online advertising is an affordable way to build your brand and target healthcare decision-makers on a daily basis. You can promote your company in a number of ad formats including:
| 1
Month | 3
Months | 6
Months | 9
Months | 12
Months | Leaderboard
728 x 90 pixels | $1,395 | $1,228 | $1,080 | $950 | $836 | Banner
468 x 60 pixels | $1,125 | $990 | $871 | $851 | $674 | In-page Rectangle
300 x 250 pixels | $1,238 | $1,089 | $959 | $843 | $743 | In-page Square
240 x 240 pixels
HOME PAGE ONLY
| $1,126 | $991 | $872 | $768 | $676 | Vertical Banner
120 x 240 pixels | $844 | $743 | $653 | $575 | $506 | Side Button
120 x 90 pixels | $732 | $644 | $566 | $499 | $439 | Side Button
120 x 60 pixels | $563 | $495 | $436 | $383 | $338 | | Sponsor Box (top) | $1,500 | $1,350 | $1,215 | $1,094 | $985 | | Sponsor Box (side) | $750 | $675 | $608 | $547 | $492 | ALL RATES ARE PER MONTH / RUN-OF-SITE (Excluding the home page)
Add an additional 20% for banner advertising on the home page | - Web site advertisements should be supplied as GIF, animated GIF, JPEG or SWF (Flash) files.
- File size should not exceed 30K.
eNews Alert - Newsletter
Each month Patient Safety & Quality Healthcare delivers an bi-monthly eNewsletter to 5,000 opt-in subscribers. Each PSQH eNews Alert issue features the latest industry news, trends, research reports and product news. Your advertisement on the PSQH E-News Alert is linked to your website for immediate response from executives who want to know more about your companies and products.
| | Leaderboard
728 x 90
pixels
| Top Banner
468 x 60 pixels | Side Banner
120 x 240 pixels | Side Button
120 x 90 pixels | Side Button
120 x 60 pixels | | 1x | $750
| $626 | $492 | $246 | $163 | | 3x | $638
| $532 | $418 | $209 | $139 | | 6x | $542
| $452 | $355 | $178 | $119 | 9x
| $461
| $384
| $302
| $151
| $101
| | 12x | $392
| $326 | $257 | $128 | $86 | - Artwork should be supplied as GIF, animated GIF or JPG (PSQH cannot guarantee that SWF-Flash files will be viewable in most email programs).
- File size should not exceed 30 kb.
PSQH Digital Edition
Each issue of Patient Safety & Quality Healthcare is distributed in an interactive digital format. Many readers prefer the digital format, which allows them to flip the pages of Patient Safety & Quality Healthcare on their computer or mobile reading device. The digital version features all of the editorial and advertising from the print version. Additionally the digital version of PSQH features links and other interactive features
Webinars- $7,500
One of the best lead generation tools are webinars. Webinars are live interactive video and audio presentations that are accessed through the internet. Your web-based audience can watch your presentation from the comfort of their office or on any portable media player. You choose the topic of the presentation and select the presentation participants /industry experts who will participate in the presentation. PSQH offers you a turnkey solution for the promotion of your event, the production and moderation of the webinar presentation and all the technical support you need to make your webinar a success.
Your webinar presentation will be aggressively promoted in Patient Safety & Quality Healthcare magazine, www.psqh.com and PSQH eNews Alert. Attendees will complete a customized registration page that provides you with their contact and buying interest information. The interactive webinar presentations allow attendees to direct questions to you during and after the presentation. To maximize your reach the webinar presentation will be available for download from the PSQH website for twelve months.
One of the major benefits of a webinar is the ability to present your company and products directly to an interested and qualified audience. After your event you can continue to reach out to these decision-makers directly and convert them to clients.
White Papers- $500 per Month
Create a thought leadership position and increase your standing as an industry expert by promoting your White Papers, Industry Research or Case Studies on PSQH.com. Your White Paper will be available for download by our qualified executives and these leads will be emailed directly to you. The White Paper program includes a Landing Page on PSQH.com featuring an executive summary, link to your website and a registration form that prospects complete to download your white paper. Your white paper will be promoted through print adds in PSQH and online ads on the website and eNews Alert.
Online Videos/Podcasts- $1,500 per Month
Video is the fastest growing segment on the Internet. Create more excitement for your company by featuring your company , product videos ,brochures or podcast on PSQH.com. Video is becoming the preferred learning medium and source of information. This is a unique opportunity to reach prospects to provide information, demonstrate your products or illustrate successful case studies. Your videos and podcast will be available for download or viewing at PSQH.com twenty four hours a day.
Content Sponsorships $1,500 per Month
You can be an exclusive sponsor of an issue of PSQH magazine, specific articles or an area of interest to your prospects through our content sponsorship programs. As a Content Sponsor your company logo, description and website link will be prominently displayed on each webpage that includes the content topic you are sponsoring. Content sponsorships provide targeted marketing and contextual ad placements to executives who are searching for information and solutions in your product category.
Medical and Healthcare Company Profile Pages- $750 per month
Your company and products can be featured on PSQH.com in the Company Profile section. A Company Profile is a full page description of your company, top executives and features and benefits of your patient safety /healthcare products and services. Your Company Profile can also be downloaded or viewed online. You provide the Company Profile copy and photographs and PSQH will design the page and post it to PSQH.com
Integrated Marketing Sponsorships
Gold Sponsorship
- Patient Safety & Quality Healthcare magazine — Full page spread ad in each issue
- Patient Safety & Quality Healthcare Digital magazine — Full page spread ad in each issue
- www.PSQH.com — In page rectangle advertisement for 12 months
- White Papers — Up to Five White Papers featured on www.PSQH.com for 12 months
- Webinars — PSQH will produce two Webinars for Gold Sponsors
- PSQH eNews Alert — Gold Sponsors will receive premium ad placement in six PSQH eNews Alert Newsletters
Total value is $76,542
Special Gold Sponsorship Price only $50,000
Silver Sponsorship
- Patient Safety & Quality Healthcare magazine — Full page ad in each issue
- Patient Safety & Quality Healthcare Digital magazine — Full page ad in each issue
- www.PSQH.com — Side banner advertisement for 12 months
- White Papers — Up to three White Papers to be featured on www.PSQH.com for 12 months
- Webinars — PSQH will produce one Webinar for Silver Sponsors
- PSQH eNews Alert — Silver Sponsors will receive premium ad placement in six issues of PSQH eNews Alert
Total Number of Impressions is 441,000
Total value is $51,204
Special Silver Sponsorship Price is only $35,000
Cost Per Impression $.08
Bronze Sponsorship
- Patient Safety & Quality Healthcare magazine — Full page ad in three issues
- Patient Safety & Quality Healthcare digital magazine — Full page ad in three issues
- www.PSQH.com — Side banner advertisement for 12 months
- White Papers — Two White Papers to be featured on www.PSQH.com for 12 months
- Webinars — PSQH will produce one Webinar for Bronze Sponsors
- PSQH eNews Alert — Bronze Sponsors will receive premium ad placement in six issues of PSQH eNews Alert
Total value is $35,943
Special Bronze Sponsorship Price is only $15,000
Custom Integrated Marketing Programs
Your Patient Safety & Quality Healthcare Account executive can help you create a customized integrated marketing program that is targeted to your specific needs and goals. For more information please call your Patient Safety & Quality Healthcare Executive today.
|
